About Us

After years of keeping up with the straight hair beauty Standards and products that are packed with chemicals that make it very hard to maintain natural hair. We took it upon ourselves to do thorough research, learn the do’s & don’ts, bring in a professional with 20 years of experience in hair to formulate hair products (hair mask) which is safe and makes it easy to maintain and nature our kinky, coily, curly, wavey, afro textured hair without it feeling like a nightmare. Our platform enlightens, motivates and encourages our community to embrace their natural hair and roots. After years of trial & error, research and experimenting the do’s & don’ts on different hair, we as the curlfriends would love to instill more confidence in embracing and owning your beautiful crowns together because it is healthy, versatile, and a sign of culture. Let’s nurture and embrace our crowns together.